Insights
Plain answers on paid media, measurement and search.
Short guides written for people who have to make the decision, not the people who sell the tool.
What a Google Ads audit should include.
What a proper Google Ads audit covers, in the order I do it: tracking, structure, search terms, ads, budget and landing pages, ending in a ranked list of fixes.
Fractional marketing director or full-time hire?
How a fractional marketing director is priced, when it beats a full-time hire, and what to compare before you decide.
How to check your website SEO in ten minutes.
A plain-language checklist for checking your website SEO: findability, page basics, trust signals, AI readiness and mobile speed, and how to use a scored website audit.
How to get AI answers to recommend your business.
What helps a business get named in ChatGPT, Claude, Perplexity and Google AI answers: crawlable content, clear structure, consistent facts and mentions from trusted sources.
Why your GA4 and Google Ads numbers do not match.
The main reasons GA4, Google Ads and Meta report different conversions, which gaps are errors and how to make the difference small and explainable.