Saeed Zaman, Toronto
Marketing that earns its budget.
I'm Saeed Zaman, a digital marketing leader with more than 15 years across paid media, measurement and traditional media. I've worked in Chicago, Los Angeles, Dallas, Toronto and Dubai.
From LinkedIn
My latest posts.
Straight from my LinkedIn feed. Scroll sideways for more.
Website checker
How findable is your website?
Get a scored read on search and answer-engine readiness, with a ranked list of what to fix first.
About a minute. Business email required.
Strategy, media and measurement.
One senior person who has run all of it, so you don't have to coordinate three vendors.
Leadership and advisory
Interim and advisory leadership for marketing teams. Strategy, structure, hiring, and agency and vendor reviews.
Learn morePaid media
Google, Meta, TikTok, LinkedIn, Reddit and programmatic. Planned against the business goal and optimized against it every week.
Learn moreMeasurement
GA4, Tag Manager, consent-aware tracking and dashboards that executives read. Clean data, clear decisions.
Learn moreFix Order audits
An audit of your ad accounts, website or social channels that ends in a ranked list of what to fix first.
Learn moreTraditional and digital
Planned as one.
I came up through media planning and buying. I still plan television, radio, print and out of home alongside search, social and programmatic, so every dollar goes where it works.
Plan
One budget across every channel, set against the business goal instead of the channel's own story.
Buy
Negotiated with an understanding of what each channel really does and what it should cost.
Prove
Measured the same way across channels, so the comparison is fair and the next decision is easier.
Where I've led.
Independent consultant
2017 to now
Digital marketing consultant
Paid media, measurement and strategy for brands and agencies in Canada and the United States. Google Ads, Meta, TikTok, LinkedIn, SEO, analytics and audits.
Viral Nation
2024 to 2025
VP, Global Head of Paid Media
Led global paid media for Samsung, Amazon, 7-Eleven, e.l.f. Cosmetics and Sandals. Built a B2B lead program on Google, LinkedIn and Meta that grew qualified leads from about 10 a month to 30 to 40.
Subway
2023 to 2024
Senior Manager, Digital Strategy
Digital lead across web, app, CRM, SEO, SEM and paid media, working with the U.S. team on North American initiatives.
Golin
2021 to 2022
SVP, Executive Director, Digital
Led Samsung and LinkedIn, plus Logitech, Micron and Cisco, across social and digital. Managed client budgets from $2MM to $15MM and up.
Porter Novelli
2018 to 2021
VP, Head of Digital Innovation and Integrated Media
Won and led STIHL, Aga Khan Museum, Pfizer and Algonquin Power and Utilities. Managed client budgets from $1MM to $10MM a year.
Edelman
2014 to 2017
Senior Director, National Lead, Paid Media
Launched Edelman Canada's paid media practice and grew spend by over 500% and revenue by 200% to 300% in two years. Clients included Telus, Intuit, Symantec, AMD and Toronto Pearson Airport.
MediaCom and Mindshare
2012 to 2014
Associate Account Director and Associate Director
Media planning and buying for Bayer, Shell, Dairy Queen, London Life, SickKids Foundation and the University of Toronto.
BPG Group, Dubai
2009 to 2011
Associate Vice President, Media Planning
Planned and bought regional media across the Middle East and North Africa, with budgets of up to $80MM, for brands including 3M, Peugeot and Thuraya.
Brands I've worked on
Agencies I've worked at and with
My story
Five cities. One approach.
Chicago, Los Angeles, Dallas, Toronto and Dubai taught me how differently people respond to the same message. Plan around the audience, buy where they are, and measure what happened.
Read my storyLet's talk about your next project.
Short-term projects, audits and advisory retainers. Scoped on a 30-minute call and priced as a fixed fee.