Insights
How to get AI answers to recommend your business.
Nobody can guarantee a mention. You can remove the reasons you are being skipped.
By Saeed Zaman. Published November 5, 2026.
People now ask ChatGPT, Claude, Perplexity and Google for recommendations before they search. The tools answer from sources they can reach and trust. These are the things within your control.
1. Let the crawlers in
Check robots.txt. If it blocks AI crawlers, they cannot use your content in answers. Decide what you allow and say so clearly: for example, allow search and answers, and disallow model training.
2. Put the answer in the page text
Content that appears only after scripts run, or only in images and PDFs, is easy to miss. State who you are, where you work, what you do and who it is for in plain text on the page.
3. Answer the questions people ask
Write short pages and FAQ sections that answer real questions in two or three sentences. Answer engines quote text that is direct and self-contained.
4. Use structured data and a summary file
Organization, Person, Service and FAQ markup tell machines what your site says. A short llms.txt file lists your main pages and key facts. A longer llms-full.txt gives the full text in one place.
5. Keep the facts consistent
Your name, services, location and description should match across your website, LinkedIn and your Google Business Profile. Conflicting facts make a tool less sure of you.
6. Get mentioned by sources it trusts
Press coverage, directories, partner pages and credible reviews show that someone other than you says you exist and are good at what you do. This is slow, and it is the part that competitors cannot copy quickly.
Start with the first four, because they take days. The last two take months and compound.
Questions.
Can I pay to be recommended by ChatGPT?
No. You can make your site easy to read and trusted, but a mention cannot be bought and nobody can guarantee one.
What is llms.txt?
A plain text file at /llms.txt that summarizes who you are and lists your main pages, written for AI tools to read. It is simple to add and does no harm.
How do I know if I appear in AI answers?
Ask the tools the questions your customers would ask, from a few different accounts, and note whether you are named. Repeat monthly.