GA4 consultant
A GA4 consultant who makes the numbers match reality.
GA4 and Tag Manager setup, audits and cleanup, so your reports agree with your ad platforms and your CRM.
What I fix in measurement.
GA4 setup and audit
Properties, data streams, events and filters reviewed and corrected, with a written list of what was wrong.
Conversion tracking
Key events defined around leads and revenue, then passed to Google Ads and Meta.
Tag Manager
A clean container with naming, triggers and versioning your team can maintain.
Consent and privacy
Consent banners and consent mode set up so tracking respects choices without losing everything.
Reporting
Dashboards that answer the questions leadership asks, in plain language.
Ad platform matching
Why Google Ads, Meta and GA4 disagree, and how to make the gap small and explainable.
Why measurement comes first.
Most paid media waste starts with tracking that counts the wrong thing. If the account optimizes toward form views instead of qualified leads, more budget makes things worse.
I fix measurement before I touch bids. That is why I run it as its own engagement and as the first step of audits.
Experience behind it.
I have run measurement and paid media for brands including Samsung, Amazon, Telus, Intuit and Subway, at agencies and in-house, in Canada and the United States, and I run GA4 and Tag Manager on my own site with a consent banner.
Work is delivered as a fixed-fee project with a written scope, a test plan and documentation so you are not dependent on me afterward.
How it works.
A 30-minute call
I learn what you track today and what decisions the numbers need to support.
An audit
I review GA4, Tag Manager and your ad accounts and send a ranked list of issues.
The fix
I implement and test the changes, or hand your developer exact instructions.
Questions.
What does a GA4 consultant do?
A GA4 consultant sets up and audits your analytics so the numbers you use for decisions are correct. That covers events, conversions, Tag Manager, consent, and the link to ad platforms and your CRM.
Why do my GA4 numbers not match Google Ads or Meta?
Different attribution models, consent settings and counting rules produce different totals. I document the sources of the gap, fix the ones that are errors and give you a simple way to reconcile the rest.
How much does GA4 consulting cost?
I price work as a fixed fee after a 30-minute scoping call. An audit or setup project has a set price. Ongoing support is a monthly retainer.
Do you set up consent mode?
Yes. I configure the banner, consent mode and tag behaviour so tracking waits for consent where it should and measurement stays as complete as the rules allow.
Can you work with my developer?
Yes. I write exact implementation notes and test the result, so your developer does the code once and it works.