My story
Saeed Zaman.
Digital marketing leader. Toronto.
I've spent more than 15 years in media and marketing, from planning and buying to running global paid media teams, agency side and in house. I've worked in Chicago, Los Angeles, Dallas, Toronto and Dubai, and studied at Purdue University's Krannert School of Management.
How I work.
Leadership with hands-on execution
I set the strategy and I'm comfortable in the ad account.
Multi-million-dollar budgets
I've managed client budgets from $1MM to $15MM and up, and planned regional media budgets of $20MM and up.
Privacy and measurement
Consent, tracking and modern measurement frameworks built in from the start.
Clear decisions
I translate complex data into the decision a business needs to make.
Cities.
Brands I've worked on
Agencies I've worked at and with
Where I've led.
2017 to now
Digital marketing consultant
Paid media, measurement and strategy for brands and agencies in Canada and the United States. Google Ads, Meta, TikTok, LinkedIn, SEO, analytics and audits.
2024 to 2025
VP, Global Head of Paid Media
Led global paid media for Samsung, Amazon, 7-Eleven, e.l.f. Cosmetics and Sandals. Built a B2B lead program on Google, LinkedIn and Meta that grew qualified leads from about 10 a month to 30 to 40.
2023 to 2024
Senior Manager, Digital Strategy
Digital lead across web, app, CRM, SEO, SEM and paid media, working with the U.S. team on North American initiatives.
SVP, Executive Director, Digital
Led Samsung and LinkedIn, plus Logitech, Micron and Cisco, across social and digital. Managed client budgets from $2MM to $15MM and up.
2018 to 2021
VP, Head of Digital Innovation and Integrated Media
Won and led STIHL, Aga Khan Museum, Pfizer and Algonquin Power and Utilities. Managed client budgets from $1MM to $10MM a year.
2014 to 2017
Senior Director, National Lead, Paid Media
Launched Edelman Canada's paid media practice and grew spend by over 500% and revenue by 200% to 300% in two years. Clients included Telus, Intuit, Symantec, AMD and Toronto Pearson Airport.
Associate Account Director and Associate Director
Media planning and buying for Bayer, Shell, Dairy Queen, London Life, SickKids Foundation and the University of Toronto.
2009 to 2011
Associate Vice President, Media Planning
Planned and bought regional media across the Middle East and North Africa, with budgets of $20MM and up, for brands including 3M, Peugeot and Thuraya.
Let's talk about your next project.
Short-term projects, audits and advisory retainers. Scoped on a 30-minute call and priced as a fixed fee.