Google Ads consultant
A Google Ads consultant in Toronto who reads the account before touching it.
Audits, rebuilds and hands-on management for Google Ads, priced as a fixed fee and measured against leads and revenue, not clicks.
What I do in Google Ads.
Account audit
Every campaign, keyword, search term, ad and conversion setting reviewed, ending in a ranked list of what to fix first.
Conversion tracking
Conversions that match your CRM, so the account optimizes toward real leads and sales.
Search and Performance Max
Search campaigns built around buying intent, and Performance Max set up with the guardrails it needs.
Hands-on management
Weekly optimization, budget moves and clear reporting, or senior direction of your in-house team.
YouTube and Display
Video and display used where they earn their place, with placements and audiences controlled.
Lead quality
Negative keywords, form quality and offline conversion imports so spend goes to buyers.
Why a senior consultant instead of an agency retainer.
I have run paid media for global brands at Viral Nation, Golin, Porter Novelli and Edelman, with client budgets from $1MM to $15MM and up. At Edelman I launched the Canadian paid media practice and grew spend by more than 500% while revenue grew 200% to 300% in two years.
You get that experience directly. No handoff to a junior account manager, no long contract, and a written scope and price before any work starts.
Who it suits.
Businesses spending from a few thousand dollars a month into six figures who suspect the account is leaking, want a second opinion before renewing with an agency, or need someone to take over and fix it.
I work with brands and agencies across Toronto, the rest of Canada and the United States.
How it works.
A 30-minute call
I learn the goal, the budget and what has been tried.
Read-only access
You give me view access. I review the account and send a ranked list of fixes.
A fixed-fee plan
Scope, deliverables and a price in writing, then I fix it or direct your team.
Questions.
How much does a Google Ads consultant cost in Toronto?
I price every engagement as a fixed fee after a 30-minute scoping call. Audits and rebuilds are a set price. Ongoing management is a monthly retainer. You see the scope and the price in writing before work begins.
Can you audit my Google Ads account before I decide anything else?
Yes. An audit is a standalone engagement. You get a written review and a ranked list of fixes, and you can act on it yourself, hand it to your agency or have me do the work.
What budget do I need for Google Ads to work?
It depends on your cost per lead and sales cycle. In most local service and B2B markets, the account needs enough budget to collect a few dozen conversions a month. I will tell you plainly if the budget is too small to work.
Do you manage Performance Max?
Yes. I use it where there is clean conversion data and set audience signals, exclusions and asset groups so it does not spend on low-quality traffic.
Do you work outside Toronto?
Yes. I work with brands and agencies across Canada and the United States, remotely.