https://saeedzaman.ca/insightsPlain-language guides on Google Ads audits, GA4, fractional marketing leadership, website SEO and AI answers, from Toronto marketing consultant Saeed Zaman.en-cahttps://saeedzaman.ca/insights/what-does-a-google-ads-audit-includehttps://saeedzaman.ca/insights/what-does-a-google-ads-audit-includeThu, 05 Nov 2026 12:00:00 GMTWhat a proper Google Ads audit covers, in the order I do it: tracking, structure, search terms, ads, budget and landing pages, ending in a ranked list of fixes.https://saeedzaman.ca/insights/fractional-marketing-director-costhttps://saeedzaman.ca/insights/fractional-marketing-director-costThu, 05 Nov 2026 12:00:00 GMTHow a fractional marketing director is priced, when it beats a full-time hire, and what to compare before you decide.https://saeedzaman.ca/insights/how-to-check-your-website-seohttps://saeedzaman.ca/insights/how-to-check-your-website-seoThu, 05 Nov 2026 12:00:00 GMTA plain-language checklist for checking your website SEO: findability, page basics, trust signals, AI readiness and mobile speed, and how to use a scored website audit.https://saeedzaman.ca/insights/how-to-get-recommended-by-ai-answershttps://saeedzaman.ca/insights/how-to-get-recommended-by-ai-answersThu, 05 Nov 2026 12:00:00 GMTWhat helps a business get named in ChatGPT, Claude, Perplexity and Google AI answers: crawlable content, clear structure, consistent facts and mentions from trusted sources.https://saeedzaman.ca/insights/why-ga4-and-google-ads-numbers-dont-matchhttps://saeedzaman.ca/insights/why-ga4-and-google-ads-numbers-dont-matchThu, 05 Nov 2026 12:00:00 GMTThe main reasons GA4, Google Ads and Meta report different conversions, which gaps are errors and how to make the difference small and explainable.